Tap to Pay is a groundbreaking product launch that revolutionizes global payments by enabling Square sellers to accept contactless payments directly through their phones—without the need for additional hardware or costs. This massive cross-team collaboration brought together experts from design, engineering, product, and marketing to create a seamless and secure payment experience that empowers sellers to transact anywhere.

↳ Go-to-market visual center guide

↳ Product photography and art direction

↳ Go-to-market design guidelines

↳ Public web landing page

↳ Public web landing page
↳ Collage interaction design

The collage animation serves as a visual recap, showcasing the diverse people and images throughout the webpage. It reinforces our messaging of “sell on the go”, “anyone”, and “anywhere” by highlighting a range of sellers and payment methods.Additionally, the animation helps call attention to the page’s primary call to action.

↳ Public web landing page
↳ Gallery interaction design

The gallery highlights a variety of seller types and helps call further attention to our “sell on the go” and “anyone” messaging.

↳ Design system seamlessly scales for global launch

↳ Motion studies

↳ Social media launch animation